CFPB Consumer Complaint Profile
Cliff Lending Inc. d/b/a Advance Loan Solutions
The CFPB complaints on file trace a pattern in how this company responds when customers push back on credit, billing, or collection problems.
Data updated 2026-08-14
- 11
- Total complaints
- Below average
- 10
- Last 12 months
- 100%
- Timely response
- Top decile
- 5
- States affected
The verdict
Among 3,843 financial companies tracked by CFPB complaint volume, Cliff Lending Inc. d/b/a Advance Loan Solutions sits at #3589. For answering complaints on time it stands at the 86th percentile in the 100+ complaint peer group.
- Payday loan, title l…
- most-complained product
- CA
- state with the most complaints
Raw complaint volume, not a rate: larger institutions naturally draw more CFPB complaints because they serve more customers, and a complaint is a consumer-filed record, not a proven finding of wrongdoing.
Based on this company's own CFPB response record -- timely response, dispute rate, and relief rate, each benchmarked against every tracked company with 10+ complaints. Not a measure of product quality, pricing, or company size.
Cliff Lending Inc. d/b/a Advance Loan Solutions vs. all companies by on-time response rate
Every company with 100+ CFPB complaints on file (1,335 total)
100% Top 14% higher than 86% of 1,335 companies
companies with 100+ CFPB complaints, bucketed by value
Each bar is a band; taller bars hold more companies. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source Consumer Financial Protection Bureau, Consumer Complaint Database · 2026-08-14
Reading this profile
Source: CFPB Consumer Complaint Database
Complaints by Product
Top Issues
Complaints by Year
| Year | Complaints |
|---|---|
| 2025 | 9 |
| 2026year in progress | 2 |
Complaints by State (Top 15)
Company Responses
What the CFPB Complaint Record Shows for Cliff Lending Inc. d/b/a Advance Loan Solutions
The CFPB Consumer Complaint Database shows a geographically concentrated complaint footprint for Cliff Lending Inc. d/b/a Advance Loan Solutions, with consumers across the country filing against it. "Payday loan, title loan, personal loan, or advance loan" tops the product-level breakdown by a clear margin, marking it as the area of greatest consumer friction. The specific issue named most within that category is "Charged fees or interest you didn't expect," a reasonable starting point for understanding recurring friction.
The timely-response measure counts forwarded complaints answered inside the Bureau's 15-day window. This company's rate clears the industry benchmark, pointing to intake and escalation processes that are working as intended. Relief means the case closed with monetary or non-monetary help for the consumer. Both rates sit in the score card above.
How to read complaint counts
Complaint counts alone do not tell the full story: larger institutions with more customers will naturally generate more complaints in absolute terms. The more informative signals are the direction of the yearly trend shown above, the state-level concentration, and the ratio of monetary-relief closures to closed-without-relief outcomes. Together, these fields provide context for reading the published CFPB record; they do not establish wrongdoing or resolve an individual dispute.
Educational data summary, not financial or legal advice. Individual complaint outcomes vary. Consumers should consult a qualified attorney or financial advisor for guidance on a specific dispute.
Also handles Payday loan, title loan, personal loan, or advance loan
Other companies with the same primary CFPB product category on file.
Frequently Asked Questions
How many CFPB complaints does Cliff Lending Inc. d/b/a Advance Loan Solutions have?
Cliff Lending Inc. d/b/a Advance Loan Solutions has 11 total consumer complaints filed with the CFPB, with 10 filed in the last 12 months.
Does Cliff Lending Inc. d/b/a Advance Loan Solutions respond to complaints on time?
CFPB complaints against Cliff Lending Inc. d/b/a Advance Loan Solutions draw a 100% timely-response rate inside the expected window. That is a strong response record by CFPB standards.
What product generates the most complaints for Cliff Lending Inc. d/b/a Advance Loan Solutions?
The most complained-about product for Cliff Lending Inc. d/b/a Advance Loan Solutions is "Payday loan, title loan, personal loan, or advance loan." You can view the full product breakdown on this page.
What is the most common complaint issue with Cliff Lending Inc. d/b/a Advance Loan Solutions?
The most common issue reported by consumers about Cliff Lending Inc. d/b/a Advance Loan Solutions is "Charged fees or interest you didn't expect." All complaint issues are listed above with their counts.
How do I file a complaint against Cliff Lending Inc. d/b/a Advance Loan Solutions?
You can file a complaint against Cliff Lending Inc. d/b/a Advance Loan Solutions directly with the CFPB at consumerfinance.gov/complaint. The CFPB will forward your complaint to the company and work to get you a response, typically within 15 days.
In how many states have consumers complained about Cliff Lending Inc. d/b/a Advance Loan Solutions?
Consumers in 5 states and territories have filed complaints about Cliff Lending Inc. d/b/a Advance Loan Solutions with the CFPB. This count includes the 50 states, DC, Puerto Rico, and smaller CFPB-tracked jurisdictions such as Guam, the U.S. Virgin Islands, and military postal codes (APO/FPO), which is why it can exceed the 52 states and territories that have a dedicated state page on this site.